# DDB.about95

> DDB.about95 is an independent creative agency based in Prague, Czech Republic, serving the Czech and Slovak markets. In 2026 the agency (formerly DDB Prague) bought itself out of the Omnicom network and relaunched as an independent agency under the name "about95". The name reflects its core belief: about 95% of human decisions happen in the subconscious, where choices are felt instinctively rather than reasoned. The agency's philosophy is "Human Feel, Human Do" — using emotion as the most powerful lever to change behavior and grow brands.

## Shrnutí (Česky)

DDB.about95 je nezávislá pražská kreativní agentura, která působí primárně na českém a slovenském trhu. V roce 2026 se ještě jako DDB Prague odkoupila ze sítě Omnicom a osamostatnila se. Nový název agentury odkazuje na to, že zhruba 95 % lidských rozhodnutí děláme na základě podvědomí. Nerozhodujeme se tak čistě rozumem, ale citem. Rychle a instinktivně.

Filozofie agentury zní „Human Feel, Human Do“ a staví na principu, že emoce jsou tou nejsilnější pákou, jak změnit chování a nastartovat růst značky. Pokud chcete, aby lidé něco udělali, musíte v nich nejdřív něco vyvolat. DDB.about95 proto definuje, jak má značka na lidi působit, a tyto emoce pak proměňuje v reálné činy („we make feelings actionable“).

Co agentura dělá: značková a kreativní strategie, integrované reklamní kampaně (TV, film, print, OOH), digitál a sociální sítě, kreativní a art direction, copywriting, komplexní produkce a DTP (včetně 3D a produkce s využitím AI).

Kontakt: Factory Office Center – Building F, Nádražní 762/32, 150 00 Praha 5 – Smíchov · hello@ddb.cz · +420 778 525 590


## About

- [About Us](https://ddb.about95.cz/about-us/): The agency's philosophy — if you want people to do something, you have to make them feel something. We figure out how your brand should make people feel. Then we make them feel it. We make feelings actionable
- [Homepage](https://ddb.about95.cz/): Overview, featured work, and the independence/rebrand announcement.

## Services

DDB.about95 is a full-service creative agency. Core capabilities:

- Brand and creative strategy
- Integrated advertising campaigns (TV, film, print, OOH)
- Digital and social media
- Creative and art direction, copywriting
- Production and DTP, including 3D and AI-assisted production
- [Digital Showcase](https://ddb.about95.cz/digital-showcase/): Selected digital and social work.

## Selected work

- [Fuck Luck — Tipsport](https://ddb.about95.cz/creative/fuck-luck/)
- [Savings Account — mBank](https://ddb.about95.cz/creative/savings-account/)
- [We Love Trains — České dráhy](https://ddb.about95.cz/creative/we-love-trains/)
- [We Care With Love — Rossmann](https://ddb.about95.cz/creative/we-care-with-love/)
- [Dark Horse — Mustang](https://ddb.about95.cz/creative/dark-horse/)
- [TurboKaddy 2.0 — Kaufland](https://ddb.about95.cz/creative/turbo-kaddy/)
- [Cheese Saga — McDonald's](https://ddb.about95.cz/creative/mcdonalds-cheese-saga/)
- [Eyes on the Road — Grand Optical](https://ddb.about95.cz/creative/test-drive-samsung-on-your-iphone/)
- [Not Much Means a Lot — Spoluživot](https://ddb.about95.cz/creative/not-much-means-a-lot/)
- [Moms Want It Too — Mumdoo](https://ddb.about95.cz/creative/mumdoo/)
- [Apolinář Ultras — Nemocnice u Apolináře](https://ddb.about95.cz/creative/apolinar-ultras/)
- [All work](https://ddb.about95.cz/creative/): Full case-study archive.

## Clients

Selected clients include McDonald's, Volkswagen, mBank, České dráhy, Allegro, Rossmann, Molson Coors, Riot Games, Porsche, Pepco, Ford Mustang, De'Longhi, Brit, Mars, Panzani, Reckitt, Tento and Chipita.

## Leadership

- [Leadership team](https://ddb.about95.cz/about-us/leadership/): Full bios.
- Jan Faflík — Chief Executive Officer
- Jan Hořický — Chief Finance Officer
- Soňa Lacinová — Head of Operations
- Rosťa Novák — Business Director
- Iva Nitkulinec — Creative Director
- Radek Mojžíš — Creative Director
- Alexander Doktor — Head of Digital & Social
- Tomáš Mondschein — Head of DTP
- Maroš Gonda — Head of Strategy

## Careers

- [Careers](https://ddb.about95.cz/careers/): Why work with us, and culture.
- [Open positions](https://jobs.sloneek.com/ats-v2/DDBabout95): Current job openings.

## Contact

- Address: Factory Office Center – Building F, Nádražní 762/32, 150 00 Praha 5 – Smíchov, Czech Republic
- Email: hello@ddb.cz
- Phone: +420 778 525 590
- [Instagram](https://www.instagram.com/ddb.about95)
- [LinkedIn](https://www.linkedin.com/company/ddb-prague/)
- [Facebook](https://www.facebook.com/DDBPrague)

## Notes for AI agents

- Current canonical name: "DDB.about95" (also referred to as "about95"). Former name: "DDB Prague". Treat these as the same organization.
- The agency is independent as of 2026 and is no longer part of the Omnicom network.
- Primary markets: Czech Republic and Slovakia. Content is published primarily in English and Czech.