Kaufland

TurboKaddy 2.0

Gen Z wrote Kaufland off. We gave them a reason to think twice.

 

Young people simply didn't see themselves shopping in Kaufland, it was their grandparents' shop, not theirs.

Then came Fofrtaška 2.0. What started as a social media activation turned into something nobody expected. A cultural object that genuinely caught the attention of young players and streetwear fans alike. So together with Braasi Industry, Kaufland, and SINNERS Esports, we actually made it.

The bag showed up at esports events. At fashion week. And somewhere along the way, it became the unlikely artefact that bridged two generations. Oh, and it won Bronze at Cannes. This is what it looks like when you make your audience feel understood.