Cheese Saga

But we had a recipe to fix that. Czechs and Slovaks don’t just like Cheese Season, they count down to it. Like kids tugging on a sleeve all year asking “Is it here yet?” So instead of just celebrating the product, we celebrated that feeling. 

The campaign lived everywhere – TV, outdoor, the app, PR, influencers, social media, and the first ever fake OOH in the Czech Republic. But the highlight? A giant ball pit for adults in Olomouc that had people queuing down the street.