Mustang

Dark Horse

The beer industry was waiting for something different. It just didn’t know it yet.

 

Beer marketing is playing it safe. The big players are losing ground, and nobody saw what was coming next.

Meet Mustang. A dark horse bitter from Ostravar. Built around Mustang’s rebel character, the concept positions the brand as the unexpected contender. The one that walks into a room full of industry giants and doesn’t blink. Built around Mustang’s rebel character, the concept positions the brand as the unexpected contender.  

The new Mustang Bitter showed up where it belonged – on TV, online, in PR, and live at music events.